IT’S TIME FOR A RUBBER BRACELET

New York , NY , August 1, 2006. Small Marvel Inc. has added innovation and functionality to the planet's most popular bracelet trend with its introduction of ClockIts. The first and only add-on accessory to the rubber bracelet craze, ClockIts turns any rubber bracelet into a watch. Simply clip ClockIts watch faces to any of the 200 million rubber bracelets sold in the last year, and turn wrist bands into watch bands!

Available in multiple styles of trendy watch faces for both boys and girls, ClockIts match almost any rubber bracelet already on kids' wrists. ClockIts bands that match each face are also available, creating the world’s trendiest and most customizable new wristwatch.

ClockIts are a unique, water-resistant watch for kids at an affordable price point. Retailing for $4.99 per face and $1.99 per band, kids can collect and mix-n-match ClockIts with all of their favorite rubber bracelets.

ClockIts, which are sold in hundreds of specialty toy and gift shops across North America, are perfect party favors, gifts and great stocking stuffers.

To purchase online, visit http://www.smallmarvelshop.com.

About Small Marvel

Small Marvel is a privately held company based in New York, NY that brings small, marvelous and clever things to kids all over the world. Formed in 2004, the company designs and distributes unique products that both parents and kids love. For more information about Small Marvel, please visit www.smallmarvel.com.

Contact: Craig Zucker, President, Small Marvel, +1-212-744-0431 or craig@smallmarvel.com.

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